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The NBA Should Steer Away From Jersey Advertisements

The NBA and its teams are a brand. The average franchise is now worth a record $1.25 billion, a 13% increase over 2015. The top three teams in value (New York Knicks, Los Angeles Lakers, and Chicago Bulls) are worth a combined $8 billion. The value is tied to the size of the individual market and television deals, the latter a huge piece of the value pie.